Baby Wipes Market to Reach US$ 5.7 Billion by 2028

IMARC Group, a leading market research company, has recently released a report titled “Baby Wipes Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global baby wipes market size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Baby wipes are wet towelettes or a little moisturized pieces of cloth that are manufactured from various materials, such as cotton, polyester, bamboo, and fibers, which are saturated with water, oil, cleansers, and preservatives. They are used to clean, soothe, and moisturize the skin of babies while preventing redness of the skin and irritation caused by rashes or various allergies. Besides this, baby wipes aid in maintaining soft skin and hygiene, removing dirt, saving water, and hydrating the skin of babies.

How big is the baby wipes market?

The global baby wipes market size reached US$ 4.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 5.7 Billion by 2028, exhibiting a growth rate (CAGR) of 3% during 2023-2028.

Current Trends Shaping the Baby Wipes Market

Presently, the rising adoption of biodegradable wipes to reduce environmental burdens around the world represents one of the primary factors strengthening the market growth. Besides this, the growing demand for baby wipes due to the rising prevalence of skin diseases among babies, which include acne, rashes, and eczema, is offering a positive market outlook. Apart from this, the wide availability of baby wipes through various distribution channels, such as hypermarkets, supermarkets, pharmacies, convenience, and online stores, is bolstering the growth of the market. Moreover, the rising health consciousness among consumers across the globe is offering lucrative growth opportunities to industry investors. Furthermore, key players are introducing moisture absorption technology and plant-based premium wipes that are made of plant materials.

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What is included in market segmentation?

The report has segmented the market into the following categories:

Technology Insights:

  • Spunlace
  • Airlaid
  • Coform
  • Needlepunch
  • Composite
  • Others

Product Type Insights:

  • Dry Wipes
  • Wet Wipes

Distribution Channel Insights:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Who are the key players operating in the industry?

The report covers the major market players including:

  • Johnson & Johnson Services, Inc.,
  • Procter & Gamble Co (P&G),
  • Kimberly-Clark Corporation,
  • Unicharm Corporation,
  • SCA Group., etc.

Related Report by IMARC Group :

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IMARC Group’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high-technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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