Since digitalization has taken over the marketing landscape, brands constantly chase traffic and more leads. As an entrepreneur, you need to attend multiple operations. While you must excel at everything, digital marketing isn’t everyone’s cup of tea.
If products and services are the core of your business, your brand’s marketing should be at its best. You must wonder if placing an in-house marketing team would be the best option. However, it still needs to be determined to get you the desired results when doing web design or SEO Dubai services So, who will?
The answer lies in a professional team of digital marketers at a reliable, creative agency. It’s a group of professionals to take over your digital marketing and online brand creation hassles. Yet, many misconceptions are wandering in the market about their comprehension.
Maybe it’s the vast scope of the team that seems frightening or the cost that tags along. Whatever the reasons, it’s important to clear these myths for well-informed decision-making.
That’s why we’ve brought you a rundown of misconceptions about hiring creative agencies. Let’s clarify each one by one below.
Myth # 1- Creative Agency Is Well-Suited For Big Brands
One of the primary misconceptions attached to the context is that hiring creative agencies is only suitable for bigger brands. Those who’ve just started don’t need one, which is a misleading phenomenon.
Startups are more likely to need expert advice and execution on marketing during the initial stages. Simultaneously, creative agencies cater services to brands of all sizes, from startups to SMCs.
With a range of marketing strategies tailored to their clients’ specific needs and budgets, they excel at it all.
Myth # 2- Creative Agency Is Too Expensive
A popular opinion says that creative agencies are way too expensive to hire. Considering their value to your brand, the cost seems highly justified. They’re also relatively cheaper than the in-house marketing team you would hire at the office.
It’ll all be included in the package, from expertise to creative insights and access to marketing experts. Not only does it save you valuable time to attend to other tasks, but also the costly mishaps in the long run.
Myth # 3- Creative Agency Focuses On Aesthetics
Another myth says that creative agencies prefer aesthetics over design, as the optimal goal is to deliver client results. Their focus lies on your target audience and how to appeal to them with visuals without the story making any sense. However, that’s partially true.
While aesthetics are important to attract viewers, design work as a roadmap for them to follow. Once they look up the structure, they can better grasp your brand’s message and might make a purchase or two.
These experts work strategically to create creative concepts that align with your brand objectives. Ultimately, they wish to create a visually-impactful campaign that drives engagement and conversion.
Myth # 4- Creative Agency Controls Everything
Once you hire a creative agency, you’ll lose all control over the decision-making of your brand. Just a myth! Although these professionals do provide suggestions, the last call is always yours.
Whether it’s about designing or budgeting, the creative team will look up to you. They fully understand the importance of aligning their operations with your brand’s values and message.
They prefer working collaboratively and seeking your approval and input at key stages. They’re more like partners to help you enhance your brand identity by communicating personally.
Myth # 5- Creative Agency Only Fulfill Marketing Needs
While the core competency of creative agencies lies in marketing, their expertise goes beyond that. They will assist with various services, like branding, graphic design, website development, and more.
The creative team will help you shape a compelling brand presence across multiple channels. As an outcome, you won’t flourish on just a single channel but multiples. In this regard, you can only trust the best creative agency in Dubai, as it’s not an amateur affair.
Myths and misconceptions are a significant part of our lives that we can’t avoid. Yet, what we can do is not trust gossip but our instincts. Likewise, we must have faith in the power of creative agencies and how they can transform our brands. For this, you can even look up to bigger sharks with a strong creative agency team serving them. Hopefully, this guide has served the purpose of making you recognize the true potential of a creative team.