Pink Himalayan Salt Market to be Driven by rising popularity and increasing awareness in the Forecast Period of 2023-2028

The new report by Expert Market Research titled, ‘Global Pink Himalayan Salt Market Price, Share, Size, Trends, Growth, Analysis, Key Players, Outlook, Report, Forecast 2023-2028’, gives in-depth analysis of the Global Pink Himalayan Salt Market, assessing the market based on its segments like distribution channel, and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analyzing the market based on the SWOT and Porter’s Five Forces models.

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The key highlights of the report include:

Market Overview (2018-2028): –

Forecast CAGR (2023-2028): 3.5%

In the Western world, the increased appeal of himalayan salt as a gourmet salt has resulted in significant consumption of himalayan salts. The growing understanding of the health benefits of himalayan salts in supporting adrenal and thyroid functions, as well as the presence of more than 80 trace minerals important for metabolism regulation, has resulted in substantial demand for himalayan salts all over the world. The use of himalayan salt in the manufacture of salt inhalers, salt lamps, and décor crystals, among other things, has boosted demand for himalayan salts. The rising popularity of spelotherapy, or salt therapy, to treat respiratory disorders such as asthma, cough, chest congestion, and improve lung function in cystic fibrosis patients is expected to boost demand for himalayan salts.

Industry Definition and Major Segments

Khewra salt mines in Pakistan produce Himalayan salt, which is a rock salt. Because trace minerals including magnesium, phosphorus, vanadium, and potassium are present, it has a rose colour. Himalayan salts are widely used in food preparation, flavoring, and preservation. The presence of trace minerals in Himalayan pink rock salt has increased its popularity among health food advocates, since it aids in electrolytic balance, hydration, and the prevention of goitre and iodine shortage.

The major distribution channels of pink Himalayan salt are:

Supermarket and Hypermarket
Convenience Store
Online
Others

Based on region, the market is segmented into:

North America
Europe
Asia Pacific
Latin America
Middle East and Africa

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Market Trends

The pink Himalayan salt industry is booming thanks to globalized cooking traditions. Furthermore, the demand for pink salt is rising in emerging nations as they become more westernized. Furthermore, in western countries such as the United Kingdom, Canada, and the United States, ethnic and authentic cuisines are in high demand. Because salt is widely utilized in Asian cuisines such as Indian, Chinese, Japanese, and Korean, among others, demand for it is growing rapidly, propelling the industry forward. Furthermore, rising demand for clean label organic and ethnic items is propelling the market forward. Spices’ increasing use as immunity enhancers during the coronavirus pandemic is also driving market growth. Pink Himalayan salt can help with electrolyte balance as well as brain health, fueling market expansion.

The growing use of the internet and social media is assisting in the spread of numerous health and fitness trends around the world. The growing knowledge of the health advantages of pink Himalayan salt is resonating strongly with the Gen-Z and millennial populations, contributing significantly to total market growth. The growing trend of employing aesthetically beautiful ingredients, particularly among the social media-savvy population, is driving up demand for pink salt and, as a result, boosting market growth. Although the sector’s growth may be hampered by the high cost of the salt, increased awareness of the health advantages of pink Himalayan salt is likely to boost industry growth throughout the projection period.

Key Market Players

The major players in the market are Morton Salt, Inc., Frontier Co-op., McCormick & Company Inc, McKenzie’s Foods, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.